Big Questions

How can you help me strengthen my brand reputation?

Ogilvy PR has a deep history based in comprehensive brand building, and that heritage continues to rise to the surface today in all the work we do.

Our 360° Brand Stewardship expertise is a cross-practice discipline activated in order to launch, redefine, strengthen and build brands. Led by Steve Dahllof, the team is made up of ambassadors from each of the agency’s practice areas who form a global network of branding specialists.

Our team takes a customized, research-based approach to activating influencers on behalf of brands, and everything starts with research – to understand what our customers, employees, stakeholders and analysts are saying about our clients, their competitors and industry.

For LensCrafters, our initial research showed that that most people considered eyewear a functional necessity, not a fashion accessory, and only remembered LensCrafters from their ad slogans of the late 90’s. To help change perceptions about eyewear and revitalize the brand, our team worked with fashion industry influencers to reach major media and fashion-forward consumers.

We were able to use multiple channels to transform the brand into that of a style-maker and a go-to for the media and consumers alike.

Learn more about 360° Brand Stewardship
Read the LensCrafters Case study.

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