Big Questions

How can I create a movement?

Our Social Marketing practice has experience working on some of today's largest and most complex issues, ranging from AIDS to environmental protection, heart disease to homeland security, transportation safety to cancer, pandemic flu to reproductive health - the list is extensive.

We know how to select the messages, strategies and communication channels that move people away from unawareness or disinterest to adopting behaviors that are safer, healthier, more environmentally friendly and the like. Notably, we provided landmark support for the CDC's Business Responds to AIDS campaign, including the National AIDS Mailing (lauded by PRWeek as one of the top 20 public relations campaigns of the 20th century).

We use research to develop the right programs and messages for diverse target audiences. We know how to build strategic alliances and organize comprehensive, nationwide efforts that involve a multitude of diverse partners. We know how to think creatively and act quickly to capitalize on unanticipated opportunities.

We are proud to say that the programs we have developed have helped raise awareness, change behavior, and, ultimately, improve individuals' lives.

Learn more about our Social Marketing practice.
Read the Business Responds to AIDS case study.
Read an interview with Tom Beall, Managing Director, Global Social Marketing Practice.

View all questions and answers.