Big Questions

What experience do you have in marketing to women?

Here at Ogilvy PR, we recognize that all women are not the same, and we use a targeted approach to reach women who are mothers, employees, caregivers and patients (not to mention those who are fashionistas, home chefs, health nuts and tech geeks).

Our teams around the world have shown women the benefits of healthy drink options with Lipton Teas and the fun and functionality of a family roadtrip driven with the Ford Taurus X. We have introduced women to affordable style with T.J. Maxx and luxury taste with Louis Vuitton. Ogilvy PR has given women the confidence to purchase new home furnishings through the American Home Furnishings Alliance and proven the benefits of cooking with Teflon-coated pans from DuPont.

Our Washington, D.C. based Social Marketing practice has spent the last three years raising women’s awareness about heart disease through The Heart Truth campaign. We developed the iconic red dress, which has graced runways and presidential libraries and which builds on a campaign that continues to grow and expand throughout the country.

Read about The Heart Truth campaign.
Learn about our Social Marketing practice.

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