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Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

Cases    View More Cases

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  How do you prepare a company to become a world-class industry leader?
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  How do you transform a company’s brand image from discount retailer to a purveyor of style?
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  How do you communicate the ecological quest of a global oil-shipping company?
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  How do you help an iconic brand stay relevant?
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  How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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  How quickly can a new brand become a respected source for compelling information?
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  How do you rebrand a group of recently merged oil companies as a unified global energy company?
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  How do you boost brand equity and consolidate communications for a 200-year-old company?
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  What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
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  How do you build a reputation for an industry by demonstrating how essential their products are to our lives?
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  How do you turn a courageous endeavor into a message of endurance and sustainability?
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  Is it possible to create a platform for visibility using unique points of view?
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Ideas & Insights    View All Ideas & Insights

The Creation of Twitter Best Practices: Round 1 by Kristin Foster  - Kaitlyn has done a great job of explaining Twitter, what it can be used for and how to use it in her past two blog posts.

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Your SXSW Vote Appreciated - 2 days left! by virginia.miracle  - Like many other voices in the social media echochamber, I am part of a panel that us up for consideration to be included in the 2009 edition of SXSW Interactive.

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DNC Tweets by John Bell  -   From the Twitter blog: Huffington Post is covering their collective experience via a funny and often revealing Twitter feed. It is well worth subscribing to here. You get ge...

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