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Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

Cases    View More Cases

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  How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
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  Is it possible to create a platform for visibility using unique points of view?
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  How do you prepare a company to become a world-class industry leader?
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  How do you turn a courageous endeavor into a message of endurance and sustainability?
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  How do you help an iconic brand stay relevant?
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  How do you communicate the ecological quest of a global oil-shipping company?
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  How quickly can a new brand become a respected source for compelling information?
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  How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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  How do you boost brand equity and consolidate communications for a 200-year-old company?
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  How do you rebrand a group of recently merged oil companies as a unified global energy company?
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  How do you transform a company’s brand image from discount retailer to a purveyor of style?
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  An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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Ideas & Insights    View All Ideas & Insights

Five Social Media Research Warning Signs by John Stauffer  - Word of mouth practitioners often find themselves in uncharted territory.

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Size Matters: Will FourSquare Get Too Big? by John Bell  - Someone was recently talking about how their use of Twitter changed once they accrued a few thousand followers and about 30% as many folks who they were following. They lost interest. The st...

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Back to the Heart of Texas by virginia.miracle  - The Miracle family is packing up and headed back to Austin!  While the prospect of packing and physically moving isn’t fun for anyone, we know we are headed back to a city we love and that i

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