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In the age of TiVo, how do you engage consumers with your brand when it's easier than ever for them to avoid your message?

Our Consumer Marketing Practice excels at the 360 process of reaching consumers where they are now, to influence their decisions and bond them to brands without intruding on their lives.

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Cases    View More Cases

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  How do you help an iconic brand stay relevant?
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  How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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  How do you transform a company’s brand image from discount retailer to a purveyor of style?
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  How can bloggers bring a new brand message to consumers?
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  How do you give American Express first-class appeal in Germany?
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  How do you introduce a new beauty product into a crowded marketplace?
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  An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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  Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
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  How do you turn young people on to a forgotten sport?
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  How do you transform a company “spokescow” into an udderly fashionable icon?
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  How can a technology update be used to re-establish brand values?
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  How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
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Ideas & Insights    View All Ideas & Insights

Missing Tim by virginia.miracle  - Since my last post 2 weeks ago, the world has changed dramatically.  The financial world is collapsing, the presidential campaign has turned a very ugly page and I have no idea where to turn to le

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Comcast's Actual Social Media Policy No One Knew About by Rohit  - One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them.

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Future PR Skills 2008: Identify and Engage Influencers Online and Off by John Bell  - This is Part of a series: The 13 Skills of the Public Relations Professional of the Future We need to rethink who we consider influential and how we assess that influence. There are a lot o...

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