Social Marketing

For more than two decades, Ogilvy PR's social marketing practice has been at the forefront of advancing social issues aimed at sparking positive changes in behavior for the benefit of all.

From our landmark work on HIV/AIDS (America Responds to Aids) and heart disease (The Heart Truth Campaign) to our award-winning work on risk communications of transportation and environmental issues, we take great pride in deploying solutions that improve lives and communities on the international, national, state and local levels.

Cases

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How do you urge high risk Americans to talk to their doctor about chronic kidney disease?
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How do you connect underserved populations to affordable phone access?
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How do you overcome stigma and leverage the power of business and labor in the fight against HIV/AIDS?
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How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?
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How do you communicate to parents the importance of quality child care?
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How do you prepare the leaders of today for the crises of tomorrow?
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How do you make women care about cardiovascular health — when they think it’s a "man’s disease"?
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How do you get people to think about a day they would like to forget?
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How do you increase colorectal screening rates among Americans aged 50 and older?
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How do you surge awareness for a natural disaster that most homeowners and businesses believe will never impact their lives?
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