Social Marketing

We take great pride in deploying solutions that protect and improve health and save lives. Our leadership in social marketing spans more than two decades, starting with landmark support in the U.S. for the Centers for Disease Control and Prevention’s (CDC) America Responds to AIDS campaign, including the National AIDS Mailing (lauded by PR Week as one of the top 20 public relations campaigns of the 20th century) and leading to current pioneering efforts to raise U.S. and global awareness of women’s heart disease for the National Heart, Lung, and Blood Institute through The Heart Truth^® campaign and its widely recognized iconic symbol, the Red Dress. More

Cases

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How do you get people to think about a day they would like to forget?
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How do you surge awareness for a natural disaster that most homeowners and businesses believe will never impact their lives?
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How do you communicate to parents the importance of quality child care?
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How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?
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How do you overcome stigma and leverage the power of business and labor in the fight against HIV/AIDS?
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How do you make women care about cardiovascular health — when they think it’s a "man’s disease"?
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How do you prepare the leaders of today for the crises of tomorrow?
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How do you increase colorectal screening rates among Americans aged 50 and older?
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How do you connect underserved populations to affordable phone access?
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How do you urge high risk Americans to talk to their doctor about chronic kidney disease?
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