360° Digital Influence

Nearly the entire world is online. With millions of virtual watercoolers to choose from, how can a brand identify the best channel for getting out its message?

Ogilvy PR's 360° Digital Influence program clarifies the digital channels and web sites that are most effective at reaching target audiences — then provides "road maps" to engage and influence them.

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Missing Tim by virginia.miracle  - Since my last post 2 weeks ago, the world has changed dramatically.  The financial world is collapsing, the presidential campaign has turned a very ugly page and I have no idea where to turn to le
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Comcast's Actual Social Media Policy No One Knew About by Rohit  - One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them.
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Future PR Skills 2008: Identify and Engage Influencers Online and Off by John Bell  - This is Part of a series: The 13 Skills of the Public Relations Professional of the Future We need to rethink who we consider influential and how we assess that influence. There are a lot o...
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